BAYER – JANSSEN - IPSEN / BE
PATIENT DISCUSSION TOOL
Helping great physicians to become great educators
How do we turn one-directional presentations into an engaging experience?
Today brands rely more and more on KOL’s to share expertise and knowledge with fellow-physicians to deliver medical education. However, these presentations are still very much speaker-focused. Despite their expertise in a topic, physicians sometimes lack the competence to really engage with the audience and to deliver powerful education that reflects the needs of the audience in terms of therapeutic challenges.
We developed a patient discussion tool allowing 360° interaction
Introducing: a dedicated discussion tool used during live-events, ad-boards or congresses that uses touch tables as an interface and gives participant direct access and hands-on control of the displayed information. The tool allows participants to engage in a 360° interaction with the KOL and the speaker to deliver more audience-centric content.While the speaker controls the rhythm of the patient case discussion, all content, studies, guidelines, diagnostic images and even videos appearing on the screens is made 100% available for the participants to control, consult, interact with or even cast votes, resulting in a 360° interaction and discussion.
- Higher engagement levels through lower interaction and participation thresholds
- More relevancy: participants can inject their reality in the content delivered by the speaker
- Better KOL’s as the tool gives the speaker a direct feel with the true therapeutic challenges and educational priorities of the participants
- Improved education and recall through more memorable and engaging educational experiences