BAYER – JANSSEN - IPSEN / BE

PATIENT DISCUSSION TOOL

Helping great physicians to become great educators

CHALLENGE

How do we turn one-directional presentations into an engaging experience?

Today brands rely more and more on KOL’s to share expertise and knowledge with fellow-physicians to deliver medical education. However, these presentations are still very much speaker-focused. Despite their expertise in a topic, physicians sometimes lack the competence to really engage with the audience and to deliver powerful education that reflects the needs of the audience in terms of therapeutic challenges.

WORK

We developed a patient discussion tool allowing 360° interaction

Introducing: a dedicated discussion tool used during live-events, ad-boards or congresses that uses touch tables as an interface and gives participant direct access and hands-on control of the displayed information. The tool allows participants to engage in a 360° interaction with the KOL and the speaker to deliver more audience-centric content.

While the speaker controls the rhythm of the patient case discussion, all content, studies, guidelines, diagnostic images and even videos appearing on the screens is made 100% available for the participants to control, consult, interact with or even cast votes, resulting in a 360° interaction and discussion.
RESULTS
  • Higher engagement levels through lower interaction and participation thresholds
  • More relevancy: participants can inject their reality in the content delivered by the speaker
  • Better KOL’s as the tool gives the speaker a direct feel with the true therapeutic challenges and educational priorities of the participants
  • Improved education and recall through more memorable and engaging educational experiences
Want more information? Contact us
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