DSM / BE

MAKING THE DIGITAL LEAP

A fully redesigned website that drives people to DSM shops

CHALLENGE

How do we help a kitchen retailer to boost digital performance?

DSM Kitchens is a Flemish family business with a long tradition and a unique expertise in quality kitchens. Passionate sales people and a high conversion rate made them a major player in the Flemish kitchen retail market. So why not take it even further? That’s why DSM sourced us to make the digital leap, boost conversion even further and drive value for the company.

WORK

We turned their website into a selling machine

We started off by totally redesigning the existing website’s architecture, adding functionality and implementing a user-friendlier interface. Next, we created insight-driven content and channels to increase digital engagement. This is supported by a digital maturity program, consisting of SEO/SEA, dedicated campaign pages, social media and display bannering. All this together creates a smooth flow of consumers to the DSM shops, increasing their already impressive conversion rate.

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