FAGG / BE
2031 NEEDS YOU
Getting people to play guinea pig
How do we get people to take part in clinical trials?
Ever had a headache? Then you take a pill, simple as that. But did you ever think about how drugs get developed? Simple, it’s because of past volunteers who offered to take part in clinical trials that lead to its development. But if we want drugs to be even better in the future, then we need volunteers now. That was the challenge thrown to us by FAGG, the Belgian federal agency responsible for innovation & development in medical research.
We let the future talk to the present
To encourage people to take part in clinical trials, we created a key visual representing a bunch of people from the future generation. In print, these act as a “voice of the future” inviting you to register for a clinical trial program so future generations can enjoy better medical treatments. In a radio commercial, one of them personally thanks the listener for having registered, as new drugs allowed him to be fully fit again and be able to bring his kid to school with his aeromobile. The campaign was supported by a dedicated microsite, point-of-care brochures and e-mails to GP’s.