HAPKIN / CRISTAL / STRONGBOW / GRIMBERGEN / BE
GETTING BRANDS OUT THERE
Bringing strategic brands to life in social media
How do you attune brands to changing consumer’s behaviour?
Hapkin, Cristal, Strongbow and Grimbergen all belong to Alken-Maes’ portfolio, all of them with respective ambitious brand identity and ambitions. Having ambitions is one thing, bringing them to life online and make them engage with consumers, is another. And that’s where we come in.
We started off by defining in-depth insights for each of the Alken Maes’ brands, linking them to changing consumer behaviour and purchasing patterns. These insights we translated in relevant brand strategies, including tailored creative content aligned with each brand’s consumer base. A unique example of how data and creativity can work together to meet a brewer’s major business ambitions.