KITCHENAID / BE
MAKING IS A JOURNEY. YOURS STARTS HERE
A VIP platform that turns KitchenAid users into lifetime addicts
How do we drive consumer loyalty & upsell at the same time?
The KitchenAid Artisan stand mixer is a well-loved baking icon, known for its typical American vintage look and timeless charm. Most people use the stand mixer to just mix cookie dough, however there’s a wide array of attachments and add-ons allowing the mixer to be used also to shred, slice, grind, roll & cut pasta and even make ice cream.
So our challenge was: how to educate cooking lovers about the endless possibilities of the KitchenAid stand mixer and simultaneously turn them into heavy users?
Stimulating cookers’ appetite for more
We created an awesome video platform - with inspiring recipes, how to videos and delicious content - stimulating people to get the most of their KitchenAid stand mixer. The recipes were developed by a food stylist, photographed by the cream of Belgian food photographers and brought to live in perfectly executed videos. The result is a mouth-watering piece of work which helps both aspiring and experienced cooks to develop their cooking talent and share their experience with others.