SAMSUNG / BE
GO DEEP TO GET HIGHER
Turning consumers into brand lovers
How do we turn our consumer database into loyal members, increasing consumer lifetime value and sales?
2018 was the year that Samsung migrated it’s CRM to Adobe Experience Cloud. But how to unlock the full potential of this digital marketing stack? Samsung sourced us to help grow their consumer database, to increase engagement & retention, build loyalty and drive value for the company.
We used deep insights as drivers for growth
We started off with various CRM driven initiatives to enrich customer data profiles. This helped us gain deeper insight into their individual needs. Next step was to leverage this insight into improving marketing programs across product categories and channels. This is all supported by a custom attribution model for continuous optimization.