SEQUOIA / BE
LIVING AROUND A TREE
Getting people to buy into a unique living experience
How do we launch a real estate project in a creative way?
Komito Group is a reputed real estate developer, focused on creating optimal and quality living for all its inhabitants, neighbours and the environment. Their latest baby is called Sequoia, a unique real estate project situated in a green oasis near the centre of Halle. Our challenge: find buyers for its 68 living entities.
We used a sequoia as a unique selling point
Komito is dedicated to uniqueness. And we love to look at things from a unique angle. That’s why we used the huge sequoia tree on the site as a visual starting point for all the Sequoia sales materials. You’ll discover a sequoia leaf as a graphic theme running through the sales brochure. See what a great view it offers to future Sequoia residents through two 3D-movies to be launched via Facebook. And finally, experience its appeal on the user-friendly Sequoia website, which allows potential buyers to find their future unit in no time.